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Esports Engine — Enterprise B2B Sales

Senior account executive managing an 8-figure revenue line selling to the largest publishers in gaming.

Overview

Esports Engine was North America's largest and most profitable esports production company. They ran broadcast and live events for all of the biggest gaming companies in the world. Our client list boasted Epic Games, PUBG, Twitch, Supercell, The US Army, Blizzard Activision, and many more.

Role

Senior AE

Company

Esports Engine

Duration

2019 – 2021

Scope

Enterprise Sales

The Challenge

The challenge was growing a book of business that justified my salary. I was responsible for bringing in new clients and was able to close multiple 7+ figure deals. Clients might only host one or two major events per year. The landscape was competitive, and our product was premium and expensive.

The Approach

Inbound & Relationships

Strong inbound pipeline combined with deep industry relationships built over years in esports.

RFP Response

Competed for and won RFP-driven projects against other production companies.

Full Pipeline Ownership

Handled everything from initial contact through pitch development to writing contracts and closing deals. Total handoff to production once signed.

Games Expertise

Won business by understanding games and game storytelling better than anyone else. It was an easy product to sell because we were the global experts.

Results

Major deals with PUBG (7 figures) and Supercell (8 figures, at the time one of the largest esports production agreements ever). Revenue grew from $30 million per year to $80 million during my 2-year tenure.